When you purchase an advertisement, you will work with an advertising salesperson who will likely carry the title of “Account Manager,” “Marketing Consultant,” or “Media Advisor.” No matter what their title may read, their job is to sell you advertising.
Get the Most for your Advertising Dollar
To make sure you get the most for your advertising dollar, it is of paramount importance to understand the key factors in media purchasing. In this course you will learn:
- The Quad4 Advertising Matrix™
- The dynamic duo – Reach and Frequency
- About the Mysterious CPM
- How to Reach your Target Market
- Calculating and Determining a Proper ROI
Are you ready to learn how to make educated decisions regarding advertising purchases? Call or fill out our online form to get more seminar information today!